Статьи

Every year, 20-30 new drugs are developed in the world. The average annual growth rate of the global pharmaceutical market is about 6%. The volume of world drug sales is estimated at 2 trillion US dollars. During the COVID-19 pandemic, the pharmaceutical market continued to grow, unlike most other sectors of the economy.

To evaluate a particular product, you first need to familiarize yourself with it. Suppose we divide consumers into several groups and highlight the "acceptance" of new products as the main characteristic. In that case, statistics will show: a maximum of 2.5% of buyers are ready to take risks and take an unfamiliar product from the shelf.

Shelf space is one of the main definitions in merchandising. Every retailer uses it. With the help of this indicator, it is possible to optimize and organize products on the trading floor, as well as increase turnover.