Organization of BTL-tasting
Once a product arrives at a store, it doesn't start selling on its own. Approximately one third of the total buyers do not like brand or product changes. The main reason is confidence in taste and characteristics. However, the majority of consumers (up to 60%) are ready to try new things and change their preferences. An effective way to influence customers is tasting. We know how to properly organize an event that will lead to an increase in sales.
Purpose of organizing tastings
These kinds of promotions are usually carried out in four cases:
The main purpose of the BTL tasting is to tell visitors about a new product or seller, while at the same time encouraging them to purchase the product. Among other purposes of the promotion:
The result is an increase in turnover.
Mechanics of BTL-tastings
The event is often held directly in the trading floor or at the entrance to the store, if we are talking about the opening of a new establishment in a shopping center. To select a place and time, an analysis of the target audience and the main preferences of buyers is carried out. For the promotion to be effective, it is necessary to take into account the permeability of the premises and choose the optimal point for installing the equipment.
Two promoters interact with visitors. One calls on to come up and try the product for free, the second stands at the tasting table and controls the process.
However, the organization of the event consists in the complex work of specialists of different profiles. Achieving the desired result is impossible without clear analytics, attracting qualified employees and introducing digital technologies.
How we are working?
The OPEN Group team structures all processes and subordinates them to the global goals of the project. When running a promotion, we:
Clients have the opportunity to order a promotion in a complex or choose a specific turnkey service. When forming the cost, we adhere to a flexible pricing policy.
Organization of the tasting
Each event is a clear, structured process. To conduct an effective event, we act according to the following algorithm: